What a Brandking report looks like
This is a full report for a fictional skincare brand - exactly what you'll get after your free audit.
Lumen Skincare - DTC Skincare
Lumen Skincare has a clean, recognizable visual identity and a fast, well-built site, but growth is stalling because content is mostly promotional, posting is inconsistent, and the bio doesn't communicate a single clear promise. Your closest competitor out-engages you 3-to-1 by posting educational content 4x a week. Fixing content ratio and posting cadence is the fastest path to a higher Brand Score.
Score breakdown - all 10 dimensions
30-day action plan
Prioritized, specific recommendations - each tied to a real observation.
73% of your last 30 posts are promotional. Your top competitor posts 62% educational content and gets 3.4x the engagement. Move to a 60/40 value-to-promo split over the next 30 days.
You post about 1.5 times per week. Accounts in your niche growing fastest post 4-5x weekly. Add 2 short-form reels and 1 carousel per week to reach 4x.
Your bio lists 4 unrelated services with no clear promise. Lead with one outcome ('Clear skin in 30 days, guaranteed') and move services to a pinned highlight.
Only 22% of your posts have a clear CTA. Add a single, specific CTA (comment, save, DM a word) to every post and track which drives the most saves.
Your site ranks for your brand name only. 'best vitamin c serum for sensitive skin' gets 8,100 monthly searches with low competition - write one pillar post targeting it.
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